The proposal should be no longer than 1500 words. You may also attach supplementary materials, but we will read the proposal first and it must stand on its own.
Convince us that this is a great idea worth investing in, and tell us what is new or unusual in your vision and understanding. What’s the problem you intend to solve? If you have a ballpark budget, let us know the bare basics now; we won’t hold you to it strictly.